BLUE OCEAN STRATEGY
3 days | London | £1990
Blue Ocean Strategy is about how to create uncontested market space and make the competition irrelevant. In this three day “action learning” course delegate will learn the advanced application of Blue Ocean Strategy/ Value Innovation tools, methodologies, and frameworks. Participants will gain an in-depth understanding of how to apply the tools and methodologies to break through conventional competitive strategic thinking.
WHO SHOULD ATTEND?
COURSE DETAILS
Length: 3 days
Price: £1990 (excl. VAT)
Dates:
19 -21 September 2016
8 – 10 May 2017
COURSE CONTENT
Introduction to Blue Ocean Strategy
- What is Red Vs. Blue Ocean?
- Creating Blue Oceans
Key Analytical Tools and Frameworks
- Analytical Total Framework
- Current Strategy Canvas
- Future Strategy Canvas
- 4 Actions Frameworks
- Critical Success Factors (CSF)
Reconstructing Market Boundaries for Creating Uncontested Market Space.
Focus on the Big-Picture, Not the Numbers and Visualising the Strategy Process.
LEARNING OUTCOME
By the end of the course, participants will be able to:
- Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts
- Apply Blue Ocean Strategy principles, frameworks and tools
- Start developing Blue Ocean Strategy for your organisation
Understand how to engage their colleagues in a Blue Ocean Strategy process
IN-HOUSE OPTION
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