SOCIAL MEDIA APPLICATIONS FOR BUSINESS
2 days | London | £990
Social Media, has become a platform that is easily accessible to anyone with internet access (which nowadays constitutes the majority of the population). It serves as a relatively inexpensive tool through which organizations can implement marketing campaigns, and with the emergence of channels like Facebook, the barrier to entry in social media is greatly reduced. Therefore by choosing to avoid making use of social media nowadays put a company at a significant disadvantage.
This Social Media Applications for Business two-day intensive workshop introduces participants to the context of social media use for business, strategies for social media application, and a practical introduction to the most common and useful social media tools for business. The workshop provides an equal balance of interactive presentation, discussion and group work on the applications that businesses and companies should be starting to use in their marketing mix.
WHO SHOULD ATTEND?
COURSE DETAILS
Length: 2 days
Price: £889 (excl. VAT)
Dates
9 – 10 May 2016
5 – 6 December 2016
8 – 9 May 2017
COURSE CONTENT
Social media in context
- The history of Social Media
- Outbound Marketing
- Inbound Marketing
- Why use social media for business
- What do you want from Social Media
Introducing the primary social media tools
- LinkedIn for Business: Networking and Business Development
- Facebook for Business
- Twitter for Business
- Foursquare for Business
- Internet Marketing Essentials for Business
Social media use within organisations
Reputation management
Social media monitoring and measurement
- Capturing what people are saying about you
- Tracking keywords to find followers / influencers
- Finding the right conversations
- Watching competitors
- New business generation – tracking direct key phrases
- Measuring and tracking activity
Your Social Media Activity – A Practical Plan
- Scheduling your activity
- Testing and doing what works for you
- Publicising your social media sites
- Blogs to follow
Forums to participate in
LEARNING OUTCOME
By the end of the course, participants will be able to:
- Understand the principles of communication in social networking environments.
- Understand how social network communications differs from traditional business communication methods and why it matters.
- Understand how to use social media tools for increasing workplace productivity.
- Know the difference between the most common social networking tools and how they can be used to achieve business goals.
- Develop policies and procedures for the use of social media tools in your business.
- Understand the principles of ‘organisational readiness’ for the use of social networking tools including resource requirements and risk reduction strategies.
Understand how to integrate a social media strategy into your organisation’s existing communications and marketing strategies.
IN-HOUSE OPTION
REGISTER YOUR INTEREST
Course Provider
